A few notes about me, and why anything I have to say may be helpful to anyone:
I was born in Tel Aviv, Israel in 1973, grew up and educated in the greater Tel Aviv area (a sleepy town called Ramat Ha'Sharon). Israel, in its nature, is a country of startup artists, where most individuals believe that "I can do it better myself." As a member of this public, I try my best to fit in.
My education is a bit fuzzy. I graduated (barely) from high-school, studying music as my major and the sandy beaches of northern Tel Aviv as a minor. At Tel Aviv University, I studied history and classics. I guess you can say that I'm a humanist at heart, though I plunged right into computer software as my first semi-independent career move when I was drafted in 1991. Ever since then, these two halves in me - the technical-business guy and the humanist - have been in constant battle. Last time I've checked, they were still tied.
After my discharge, I joined 3 friends of mine to found Navicula, Inc. This was late 1999, and startups where everywhere to be found. We had a unique idea of creating a virtually customizable client software, which you could download and install on your PC and never have to download another client software again (like the ones offered by ICQ, Skype, Yahoo! Messenger, etc.). The concept quickly grew to become a concept of rich internet applications, so that e-commerce websites, like Amazon, would be able to provide a user experience as rich and robust as a desktop application. The concept went through many changes as the hi-tech world tossed and turned, and on 2004 was reinvented as Ceedo - a personal working environment for portable storage devices.
These two companies, that are actually one, have taught me a great deal about the world we work in. I've been involved at all levels of technology, marketing, product, business development, fund-raising and teamwork over the years, and found my passion with product marketing - trying to figure out how a product fits a certain market, how it's marketed, branded, communicated, used and sold.
Navicula was my first real encounter with the challenge of entrepreneurship. Ever since then, I have managed to gather a lot of experience, some good and mostly educating, about many aspects of entrepreneurship. Learning never stops, especially for me, and this blog is dedicated to all those who wish to create something out of nothing, and need to learn from other people's experiences and mistakes.
I hope this serves as good credentials for the purpose of focusing on how startups are founded, what mindset needs to be adapted, some dos and don'ts, and a few tedious philosophies. So let's always try to keep an open mind, look around, and create.
Fingo, ergo sum.